When Rick Hinderer Knives asked us to create a video that showcased the customization options for their high-end knives, we knew we had to match the craftsmanship of the product with visuals that were equally refined. Their knives aren’t just tools—they’re deeply personal objects. Every detail, from the scales and clips to the screws and tabs, can be swapped out and tailored to the owner’s preferences. So our challenge was clear: make that modularity feel tactile, elegant, and exciting on screen.

In today’s content-driven world, storytelling has become one of the most powerful ways to inspire action—and few stories are more worth telling than those of lives being changed around the globe. Doozy Crew, a video production team known for cinematic, heartfelt storytelling, partnered with Lifeline Christian Mission to bring these moments to life on screen.

Boss Money, a pioneering platform simplifying money transfers, joined forces with Doozy Crew to create a commercia featuring Jonathan Mensah, the esteemed soccer player from the Columbus Crew team.

Creating Architect-Focused Comedy with YKK AP When YKK AP came to Doozy Crew with a bold ask—build a campaign that connects with architects in a memorable, engaging way—we knew we wanted to do something that would break out of the traditional mold of product videos and spec sheets. So we leaned into something architects don’t often see in their inbox: comedy.

Sometimes things don’t go as planned. And sometimes, those twists lead to some of your most creative work. That was the case with Race to Rancho, a promotional video we created for YKK AP to celebrate the launch of their new facility in Rancho Cucamonga, California. Originally envisioned as a high-energy shoot with a real NASCAR driver, full-size car footage, and a Russian arm vehicle tracking the action, the project took a hard turn when the driver was sidelined by a race-day accident just weeks before production. With deadlines looming and logistics off the table, we had to pivot—fast.