Blade Meets Bot

How Doozy Crew used robotic camera moves and seamless editing to bring knife customization to life
Thursday, May 15, 2025
Blade Meets Bot
Written by
Cinematographer
When Rick Hinderer Knives asked us to create a video that showcased the customization options for their high-end knives, we knew we had to match the craftsmanship of the product with visuals that were equally refined.Their knives arent just toolstheyre deeply personal objects. Every detail, from the scales and clips to the screws and tabs, can be swapped out and tailored to the owners preferences. So our challenge was clear: make that modularity feel tactile, elegant, and exciting on screen.

Enter: The Cinema Robot

For this project, we tapped into one of our favorite tools—our cinema robot. It allowed us to program repeatable, precision-controlled camera moves so we could film the same knife with different parts… in exactly the same way every time.

Here’s how it worked:

  • We filmed the knife from one angle using the robot’s precise move

  • Then, we swapped out a part (like a new scale or clip)

  • Repeated the exact same move again

  • And did that process again and again for every customizable piece


Seamless in Post

Once in post-production, we layered each of those identical camera moves on top of one another in our editing software. Because every shot was mechanically precise, we were able to toggle between layers frame-by-frame, seamlessly switching out parts mid-motion without any visible cuts.

The result? A visually striking video that makes it look like the knife is transforming in real time—as if the components are swapping themselves out mid-shot.


Built with Purpose

This video isn’t just a visual flex. It reflects the attention to detail and mechanical precision that defines the Rick Hinderer Knives brand. We wanted viewers to feel that sense of control and custom capability—something both functional and deeply personal.

Because for the Hinderer audience, it’s not just about owning a knife. It’s about building one that feels like it’s theirs alone.

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Blade Meets Bot

How Doozy Crew used robotic camera moves and seamless editing to bring knife customization to life
Thursday, May 15, 2025
Blade Meets Bot
Written by
Cinematographer
When Rick Hinderer Knives asked us to create a video that showcased the customization options for their high-end knives, we knew we had to match the craftsmanship of the product with visuals that were equally refined.Their knives arent just toolstheyre deeply personal objects. Every detail, from the scales and clips to the screws and tabs, can be swapped out and tailored to the owners preferences. So our challenge was clear: make that modularity feel tactile, elegant, and exciting on screen.

Enter: The Cinema Robot

For this project, we tapped into one of our favorite tools—our cinema robot. It allowed us to program repeatable, precision-controlled camera moves so we could film the same knife with different parts… in exactly the same way every time.

Here’s how it worked:

  • We filmed the knife from one angle using the robot’s precise move

  • Then, we swapped out a part (like a new scale or clip)

  • Repeated the exact same move again

  • And did that process again and again for every customizable piece


Seamless in Post

Once in post-production, we layered each of those identical camera moves on top of one another in our editing software. Because every shot was mechanically precise, we were able to toggle between layers frame-by-frame, seamlessly switching out parts mid-motion without any visible cuts.

The result? A visually striking video that makes it look like the knife is transforming in real time—as if the components are swapping themselves out mid-shot.


Built with Purpose

This video isn’t just a visual flex. It reflects the attention to detail and mechanical precision that defines the Rick Hinderer Knives brand. We wanted viewers to feel that sense of control and custom capability—something both functional and deeply personal.

Because for the Hinderer audience, it’s not just about owning a knife. It’s about building one that feels like it’s theirs alone.

More articles

non-profit video production columbus ohio
Mission in Motion
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Black see view
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Behind the Scenes of the Boss Money x Jonathan Mensah Campaign
Lighting Up the Arena
Doozy Crew’s Motion Graphics Magic for the Detroit Pistons
Specify Confidence
Four videos. One shoot day. Zero missed deadlines.
Tiny Car, Big Vision
How Doozy Crew turned a production setback into a fast-paced, miniature-scale success story

Blade Meets Bot

How Doozy Crew used robotic camera moves and seamless editing to bring knife customization to life
Thursday, May 15, 2025
Blade Meets Bot
Written by
Cinematographer
When Rick Hinderer Knives asked us to create a video that showcased the customization options for their high-end knives, we knew we had to match the craftsmanship of the product with visuals that were equally refined.Their knives arent just toolstheyre deeply personal objects. Every detail, from the scales and clips to the screws and tabs, can be swapped out and tailored to the owners preferences. So our challenge was clear: make that modularity feel tactile, elegant, and exciting on screen.

Enter: The Cinema Robot

For this project, we tapped into one of our favorite tools—our cinema robot. It allowed us to program repeatable, precision-controlled camera moves so we could film the same knife with different parts… in exactly the same way every time.

Here’s how it worked:

  • We filmed the knife from one angle using the robot’s precise move

  • Then, we swapped out a part (like a new scale or clip)

  • Repeated the exact same move again

  • And did that process again and again for every customizable piece


Seamless in Post

Once in post-production, we layered each of those identical camera moves on top of one another in our editing software. Because every shot was mechanically precise, we were able to toggle between layers frame-by-frame, seamlessly switching out parts mid-motion without any visible cuts.

The result? A visually striking video that makes it look like the knife is transforming in real time—as if the components are swapping themselves out mid-shot.


Built with Purpose

This video isn’t just a visual flex. It reflects the attention to detail and mechanical precision that defines the Rick Hinderer Knives brand. We wanted viewers to feel that sense of control and custom capability—something both functional and deeply personal.

Because for the Hinderer audience, it’s not just about owning a knife. It’s about building one that feels like it’s theirs alone.

More articles

non-profit video production columbus ohio
Mission in Motion
Doozy Crew Partners with Lifeline Christian Mission to Amplify Global Impact Through Visual Storytelling
Black see view
When Story Meets Purpose
Behind the Scenes of the Boss Money x Jonathan Mensah Campaign
Lighting Up the Arena
Doozy Crew’s Motion Graphics Magic for the Detroit Pistons
Specify Confidence
Four videos. One shoot day. Zero missed deadlines.
Tiny Car, Big Vision
How Doozy Crew turned a production setback into a fast-paced, miniature-scale success story

We transform brands.
Your success is next.

Start your project now by booking a one-on-one consultation with our expert.

Meet the partners who are part of our success story
Commercial video production Columbus OH

We transform brands.
Your success is next.

Start your project now by booking a one-on-one consultation with our expert.

Meet the partners who are part of our success story
Commercial video production Columbus OH

We transform brands.
Your success is next.

Start your project now by booking a one-on-one consultation with our expert.

Meet the partners who are part of our success story
Commercial video production Columbus OH
High-end video production services in Columbus
We are currently based in Columbus and work remotely.

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doozy crew 54 Village Pointe Dr. Powell Ohio 43065

doozycrew is a company registered in Ohio. Video Production and animation services are provided by doozycrew.

© 2025 doozycrew. All rights reserved.

High-end video production services in Columbus
We are currently based in Columbus and work remotely.

Timezone (GMT-4)

Stay in the Loop

Stay informed about our latest news, updates by subscribing to our newsletter.

We respect your inbox. No spam, just valuable updates.

Offline

doozy crew 54 Village Pointe Dr. Powell Ohio 43065

doozycrew is a company registered in Ohio. Video Production and animation services are provided by doozycrew.

© 2025 doozycrew. All rights reserved.

High-end video production services in Columbus
We are currently based in Columbus and work remotely.

Timezone (GMT-4)

Stay in the Loop

Stay informed about our latest news, updates by subscribing to our newsletter.

We respect your inbox. No spam, just valuable updates.

Offline

doozy crew 54 Village Pointe Dr. Powell Ohio 43065

doozycrew is a company registered in Ohio. Video Production and animation services are provided by doozycrew.

© 2025 doozycrew. All rights reserved.