A Fast-Turn Comedy About Saving Time with Smarter Tools
Concept to Execution
Producing
Editing
Post Production
Concepting
YKK AP x cove.tool
A Fast-Turn Comedy About Saving Time with Smarter Tools
When YKK AP partnered with cove.tool to launch a smarter, faster way for architects to specify building products, they needed a promotional video that would break through the noise—fast. With just a few weeks to deliver from concept to completion, they brought in Doozy Crew to handle creative, production, and post.
Client
YKK AP
Released
May 31, 2024
Timeframe
Concept to Delivery in under 4 Weeks
Project Type
Concept to Execution
Technology
RED V-Raptor Zeiss Compact Zoom Adobe Premiere Pro Adobe After Effects Davinci Resolve
YKK AP x cove.tool
Overview
We brainstormed and pitched a punchy concept: two architects finish their product specifications instantly… and now have way too much free time. What follows is a playful montage of how they spend their day—from getting tattoos of famous buildings to breakdancing in the office.
The goal was to engage architects with humor while introducing the time-saving benefits of the new digital specification integration.
YKK AP x cove.tool
The Challenge
Our biggest obstacle was the turnaround. The campaign needed to be fully conceptualized, cast, filmed, and edited in under a month. Location details, casting, props, and post-production all had to be handled in parallel. Additionally, we had to creatively show product benefits without relying on a traditional explainer format.
YKK AP x cove.tool
The Solution
We streamlined pre-production by locking the script early and sourcing everything locally in Atlanta. The comedy-based concept allowed us to move quickly while keeping the visuals engaging. Our one-day shoot captured all the skits efficiently, and our post-production team delivered the final cut just days later—on time and on brand.
RED V-Raptor Zeiss Compact Zoom Adobe Premiere Pro Adobe After Effects Davinci Resolve
