Spec it in seconds. Then what?
A punchy comedy concept for YKK AP × cove.tool: two architects finish their product specs instantly, then have way too much free time. Conceived, cast, shot, and edited in under a month — Doozy Crew handled creative, production, and post.
We brainstormed and pitched a punchy concept: two architects finish their product specifications instantly… and now have way too much free time. What follows is a playful montage — from getting tattoos of famous buildings to breakdancing in the office.
The goal was to engage architects with humor while introducing the time-saving benefits of the new digital specification integration.
Two architects finish their product specifications instantly… and now have way too much free time.
A full campaign in under a month.
Our biggest obstacle was the turnaround. The campaign needed to be fully conceptualized, cast, filmed, and edited in under a month — location, casting, props, and post all in parallel.
We also had to creatively show product benefits without relying on a traditional explainer format.
Lock the script. Move fast.
We streamlined pre-production by locking the script early and sourcing everything locally in Atlanta. The comedy-based concept let us move quickly while keeping the visuals engaging.
Our one-day shoot captured all the skits efficiently, and our post team delivered the final cut just days later — on time and on brand.
Production
- Concept
- Casting
- One-Day Shoot
Post Production
- Editing
- Color Grade
Camera & Lens
- RED V-Raptor
- Zeiss Compact Zoom
Software
- Premiere Pro
- After Effects
- DaVinci Resolve
Got a story worth telling?
15 minutes is enough to know if we're a fit. No deck, no slides.