Real Stories. Real Impact. From Columbus to Ghana.
Brand Storytelling / Commercial Video Campaign
Producing
Video Production
Editing
Post Production
Concepting
Boss Money x Jonathan Mensah
Real Stories. Real Impact. From Columbus to Ghana.
Doozy Crew partnered with Boss Money to craft an emotionally honest brand film featuring Columbus Crew captain Jonathan Mensah and the global impact of staying connected to home.
Client
Boss Money
Released
Timeframe
4-6 Weeks
Project Type
Brand Storytelling / Commercial Video Campaign
Technology
Arri Alexa Mini DJI Inspire 2 Super8mm Adobe Premiere Pro DaVinci Resolve Adobe After Effects
Boss Money x Jonathan Mensah
Overview
We told the story of Jonathan Mensah—how he sends support to his family in Ghana using Boss Money—and how that connection fuels his life and career in the U.S.
Boss Money aimed to tell authentic customer stories that highlight the human value behind international money transfers. They wanted to move beyond typical advertising into something more meaningful.
Boss Money x Jonathan Mensah
The Challenge
We had only a short time on the Columbus Crew practice field with Jonathan, requiring careful planning to capture all footage needed for a 30-second hero spot.
We also needed to script a compelling voiceover that could convey Jonathan’s story in under 30 seconds—balancing efficiency with emotional depth—all while working around unpredictable weather conditions.
Boss Money x Jonathan Mensah
The Solution
We started with a Zoom interview to understand Jonathan’s background and values. From that conversation, we distilled his story into a powerful voiceover script that stayed true to him and wove in Boss Money’s role naturally.
Arri Alexa Mini DJI Inspire 2 Super8mm Adobe Premiere Pro DaVinci Resolve Adobe After Effects
On shoot day, we filmed Jonathan on the training field using the Arri Alexa Mini and DJI Inspire 2, capturing cinematic visuals enhanced by a beautiful sunset. We used After Effects for screen replacements and DaVinci Resolve to craft the final color grade.
