Crafting Blades, Telling Stories: The Evolution of Rick Hinderer Knives
Brand Storytelling / Product Videography
Video Production
Editing
Post Production
Cinema Robot
Forged in Fire, Built for Life
Crafting Blades, Telling Stories: The Evolution of Rick Hinderer Knives
Doozy Crew partnered with Rick Hinderer Knives to produce a series of compelling videos that narrate the brand’s journey from humble beginnings to a renowned knife manufacturing powerhouse, highlighting their craftsmanship, customization options, and notable collaborations.
Client
Rick Hinderer Knives
Released
Timeframe
3 Weeks
Project Type
Brand Storytelling / Product Videography
Technology
RED Cinema Cameras Cinema Robot DJI Mavic 3 Cine Drone Adobe Premiere Pro DaVinci Resolve Adobe After Effects
Forged in Fire, Built for Life
Overview
Our video series captures this evolution, showcasing the meticulous production process, the array of customization options available to customers, and the brand’s significant collaborations with KA-BAR and Origin USA.
Rick Hinderer Knives began in the late 1980s with Rick crafting art knives in a turkey coop. Over the years, the brand has evolved into a leader in the knife industry, known for overbuilt, dependable tools.
Forged in Fire, Built for Life
The Challenge
Conveying the intricate knife-making process and the brand’s rich history in a visually engaging manner required detailed planning and a deep understanding of the subject matter.
Highlighting the unique aspects of the KA-BAR and Origin USA collaborations necessitated a creative approach to differentiate these partnerships while maintaining brand consistency.
Forged in Fire, Built for Life
The Solution
We conducted in-depth interviews with Rick Hinderer to authentically tell his story, capturing footage of the manufacturing process — from hand-forging to CNC machining—to illustrate the brand’s commitment to quality and innovation.
RED Cinema Cameras Cinema Robot DJI Mavic 3 Cine Drone Adobe Premiere Pro DaVinci Resolve Adobe After Effects
For the customization video, we utilized our Cinema Robot to perform precision, repeatable moves that allowed us to seamlessly showcase customizable elements—like scale swaps or clip changes—without human interference. The robot also enabled dynamic macro shots, gliding along blades, capturing controlled lens flares, and highlighting intricate design details from multiple angles.
