For The Ohio State University’s annual Day of Giving, the goal was clear: connect with the hearts of donors by showing them exactly who their gifts impact and why it matters. To bring this vision to life, Ohio State partnered with Doozy Crew to produce a series of authentic, story-driven videos that would not only inform but inspire.
Each story centered on a different issue close to students’ lives: animal welfare, cancer research, food insecurity, veteran support, and the opioid epidemic. Our team began by conducting thoughtful pre-interviews with five student ambassadors, learning about their lived experiences and the causes they’re passionate about. These conversations became the emotional backbone of the campaign, helping shape each video’s tone and message.
Filming took place across campus, incorporating real environments that visually reinforced each narrative. Our aim was to keep the focus personal and honest. The resulting content was short, cinematic, and direct, crafted to spark empathy and action without ever feeling like an ad.
The results speak for themselves.
This wasn’t just a fundraising campaign, it was proof that stories move people to give.
At Doozy Crew, we believe in capturing those moments that can’t be faked: a student pausing to reflect on their own experience, or looking into the lens and saying something that makes someone thousands of miles away decide to donate.
