Business that's good for life.

Coordinating production across four unique locations, each with a distinct message, while meeting the expectations of a government-level client, required efficient planning and creative cohesion.

Each story needed to resonate with both a broadcast audience and online viewers, balancing clarity, emotion, and message control within two distinct video formats.

We used clear scripts for the TV spots, ensuring tight, compelling messaging suitable for broadcast. Simultaneously, we filmed extended interviews for the web versions to allow for deeper storytelling and authentic voices.

Using RED digital cinema cameras and drone cinematography, we created polished, high-production visuals that aligned with the professionalism expected from a statewide campaign.

The film above is one of eight. Every company in the campaign got the same two-format treatment: a 30-second spot cut for television, and an extended web version built from the full interview.

Grange Insurance Audubon, Miracle Field, She Has a Name Cleaning, and The Wilds each told a different story about inclusion, conservation, education, and second-chance employment, but all eight films had to look and sound like one campaign. Each pair below runs broadcast spot first, then the extended cut.