Five students. Five causes. One Day of Giving.
Five individual student films for Ohio State's university-wide Day of Giving — each centered on a student personally connected to a cause, making the campaign authentic and emotionally compelling.
We created five individual student videos, each focusing on a specific cause: animal welfare, cancer research, food insecurity, veteran support, and the opioid epidemic. Each centered around a student personally connected to the topic.
The Day of Giving is a university-wide fundraising initiative that rallies supporters around causes across campus.
Move donors in under a minute.
We needed to create meaningful, cause-driven videos that could speak to broad donor audiences while staying under one minute each.
The messaging had to be personal yet strategically constructed — driving action while respecting the students' vulnerability and stories.
Real students. Real stakes.
We conducted pre-interviews with each student to develop short, impactful voiceover scripts based on their lived experiences and roles on campus. These guided the shoot and ensured each message was both personal and persuasive.
High-end cinematography, natural lighting, and purposeful location choices reinforced each story's tone. We used intentional pacing and personalized titles to target segmented donor lists across platforms.
Production
- Pre-interviews
- Cinematography
- Scripting
Post Production
- Editing
- Color Grade
- Titles
Camera & Lens
- RED Cinema Cameras
Software
- Premiere Pro
- DaVinci Resolve
Got a story worth telling?
15 minutes is enough to know if we're a fit. No deck, no slides.