Real Students. Real Stories. Record-Setting Results.
Higher Education Fundraising Video Campaign
Video Production
Producing
Editing
Day of Giving
Real Students. Real Stories. Record-Setting Results.
Doozy Crew collaborated with The Ohio State University to produce a series of short videos for the Day of Giving campaign—highlighting how donor contributions directly impact students across campus and inspiring increased giving from alumni, staff, and first-time donors.
Client
The Ohio State University
Released
Timeframe
Approximately 6–8 weeks
Project Type
Higher Education Fundraising Video Campaign
Technology
RED Cinema Cameras Adobe Premiere Pro DaVinci Resolve
Day of Giving
Overview
We created five individual student videos, each focusing on a specific cause: animal welfare, cancer research, food insecurity, veteran support, and the opioid epidemic. Each video centered around a student personally connected to the topic, making the campaign authentic and emotionally compelling.
The Day of Giving is a university-wide fundraising initiative that rallies supporters around causes affecting Ohio State students—from health and wellness to food insecurity and military support.
Day of Giving
The Challenge
We needed to create meaningful, cause-driven videos that could speak to broad donor audiences while staying under one minute each.
The messaging had to be personal yet strategically constructed, driving action while respecting the students’ vulnerability and stories.
Day of Giving
The Solution
We conducted pre-interviews with each student to develop short, impactful voiceover scripts based on their lived experiences and roles on campus. These guided the shoot and ensured each message was both personal and persuasive.
RED Cinema Cameras Adobe Premiere Pro DaVinci Resolve
High-end cinematography, natural lighting, and purposeful location choices helped reinforce each story’s tone. We used intentional visual pacing and personalized titles to target segmented donor lists across platforms.
