Columbus commercial video production for brands that need to convert.
Broadcast-quality commercial spots from a Columbus crew that's been on every kind of set — from NBA arenas to international documentary shoots. Conversion-focused, brand-consistent, on deadline.
Commercial video does one job: drive action. Whether it's a :30 broadcast spot, a 6-second pre-roll, a product launch video, or a trade-show loop, the goal is the same — get the viewer to do something specific after they watch.
Doozy Crew produces commercial video for Columbus and Ohio-based brands across categories: consumer products (Rick Hinderer Knives' motion-controlled cinema-robot shoots), B2B (YKK AP's architect-focused sketch campaigns), nonprofit fundraising (Ohio State Day of Giving, which exceeded donor goals by up to 283%), and brand activations (three NBA seasons with the Detroit Pistons).
We're a full-service Columbus video production company, which means one team owns the entire pipeline: creative development, scripting, casting, on-location production, drone aerials, motion-control camera work, editing, color grading, motion graphics, sound design, and final masters. Fewer handoffs, faster turnarounds, more consistent quality.
Columbus offers a uniquely efficient market for commercial video. The talent pool is deep (OSU film program graduates, ad-industry alumni, full-time freelance crew), shoot locations are diverse without sprawling distances, and post-production rates are 30–40% lower than major coastal markets — without a quality drop. That math lets a Columbus production produce a national-quality spot at regional-market rates.
For Ohio-based brands, working with a local Columbus commercial video production company also unlocks faster timelines: you can be in pre-production same-week, on set within two weeks, and delivering masters inside a month. We've turned around full broadcast spots in under three weeks when the deadline required it.
How we work.
Brief + concept
We learn the goal — drive sign-ups, push sales, launch a product, build awareness — then build the creative around it. Concept treatments, mood boards, and a clear script before any shoot day is booked.
Pre-production
Casting, location scouting, shoot scheduling, gear lists, crew booking, talent contracts, prop sourcing, food and craft service. Detailed call sheets land in every crew member's inbox the night before shoot day.
Production
Cinema-grade cameras, professional lighting, proper sound recording, FAA-certified drone operation, and motion-controlled camera work when the shot demands it. Most commercial productions run one to two shoot days.
Post + masters
Editorial, color grading in DaVinci Resolve, sound design, voiceover record, music licensing, motion graphics, and all platform-specific masters (broadcast 16:9, social 9:16 and 1:1, with :15 / :30 / :60 cutdowns).
- Master commercial spot (:15 / :30 / :60 or custom length)
- Platform cutdowns for broadcast, paid social, pre-roll, and trade-show
- Vertical 9:16 and square 1:1 versions for Instagram, TikTok, LinkedIn
- Licensed music and sound effects — full rights for your intended use
- Closed captions / subtitles for every cutdown
- Raw footage and project files available at end of project
Recent commercial video production work.
Most full-service commercial productions land between $20K and $60K, depending on shoot days, talent rates, locations, and the number of cutdowns. Trade-show loops and single-product spots can come in under that. Multi-spot campaigns and broadcast-quality work with significant talent costs go higher. Every quote is fixed-fee after the kickoff call.
Common questions, quick answers.
Do you produce broadcast-ready commercials?
Yes. We deliver final masters in the technical specs broadcasters require — proper color space, loudness, slates, and cutdowns. Our spots have aired on regional broadcast and national OTT platforms.
Can you work within an agency partner's creative direction?
Constantly. We regularly serve as the production arm for agencies, working from agency-supplied scripts, storyboards, and brand guidelines. The agency stays in front of the client; we execute the production and post.
How fast can you turn around a commercial?
Three weeks from kickoff to delivery is doable for a single-location, single-day shoot with straightforward post. Most projects run four to six weeks. Multi-spot campaigns and travel productions take longer.
Do you handle casting and talent?
Yes. We work with Columbus, Cleveland, and Cincinnati talent agencies for SAG and non-union talent, and we maintain a network of trusted on-camera professionals we've worked with for years. Talent costs roll into the project quote.
What deliverables come standard with a commercial?
Master cut plus the platform-specific edits you need: 16:9 broadcast, 9:16 social, 1:1 feed, plus :15 / :30 / :60 cutdowns where applicable. Music is licensed, and you own the final film outright.
Do you offer product video production specifically?
Yes — product video is one of our specialties. We use motion-controlled cinema-robot rigs for repeatable, precise product shots (see our Rick Hinderer Knives case study), and our Columbus studio space is set up for tabletop product cinematography.
Got a project worth making?
15 minutes is enough to know if we're a fit. No deck, no slides.